Top 5 Film & Television Apps in Central America Q4 2022

In the fourth quarter of 2022, the top five film and television apps on a unified platform in Central America showcased diverse performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared.

ViX: TV, Fútbol y Noticias from Univision Communications Inc. experienced notable fluctuations in its metrics. Weekly revenue peaked at around $189K in the week of November 21, while weekly downloads reached their highest at approximately 886K during the same period. The app's weekly active users saw a significant increase early in the quarter, peaking at around 4.9M in late November, but later decreased to approximately 1.6M by the end of December.

Netflix maintained a steady performance throughout the quarter. Weekly revenue hovered around $61K, with minor fluctuations. Downloads showed a consistent upward trend, peaking at about 367K in the last week of December. The number of weekly active users also increased gradually, reaching approximately 16.4M by the end of the quarter.

Disney+ exhibited a strong revenue performance, with weekly revenue peaking at around $675K in late November. Weekly downloads were relatively stable, with a high of approximately 276K in early October. The app's weekly active users saw some fluctuations, ending the quarter with around 2.9M.

Tubi: Movies & Live TV did not generate any revenue during the quarter but showed consistent download and active user trends. Weekly downloads peaked at around 217K in late November. The number of weekly active users steadily increased, reaching approximately 874K by the end of December.

HBO Max: Stream TV & Movies from WarnerMedia also showed a strong performance. Weekly revenue peaked at around $358K in early October. The app's weekly downloads were highest at approximately 203K in mid-October. Weekly active users saw some fluctuations but ended the quarter with around 2.4M.

These insights, derived from Sensor Tower data, highlight the dynamic nature of the film and television app market in Central America. For more detailed analytics and trends, visit Sensor Tower.